Know Your Cost Stack
Product cost, shipping, marketplace fees, software, and ad spend stack on top of each other. Reporting that ignores any of these can make a losing product look profitable.
Read Performance Per Product
Aggregate numbers hide weak SKUs. Performance-per-product reporting is what lets sellers find the few products that actually deserve more budget.
Net Profit Visibility
Net profit — revenue minus marketplace fees, product and supplier costs, ad spend, shipping, and other operating expenses — is the number that matters before scaling spend.
Test, Then Scale
Use reporting to validate that a small test is actually profitable on a net basis. Scale spend on signals, not feelings.
Compliance & Honesty
Ray Ecommerce does not guarantee ad performance, revenue, or profit. Marketplace outcomes depend on product selection, supplier pricing, marketplace rules, demand, and competition.